Phoenix Integration Appoints New Regional Sales Manager for Europe

November 15, 2016


Blacksburg, VA — Phoenix Integration, developer of ModelCenter®, the leading framework for process automation and design space exploration , announces the appointment of Yvain Ballini as Regional Manager of the European Territory.

Mr. Ballini brings 15 years of experience in the engineering simulation software industry across a variety of roles, from software development and application engineering, to technical sales and sales management. Yvain started his career in 2002 at Altran (Italy) as a consultant in software development; then served in technical sales and sales management roles at OPTIS (France), a provider of simulation software in the field of optical simulations. Most recently, he was Switzerland Country Manager at ANSYS. He has strong technical skills and a strong grasp of the issues facing all companies that need to solve technical challenges to meet their market imperatives.

Yvain said, “I am absolutely delighted to have joined Phoenix Integration since I am convinced that Phoenix has an incredible opportunity with ModelCenter: linking Model Based Systems Engineering with design and simulation technology, and allowing industry to automate and optimize its simulation workflows are strong drivers of innovation”.

“Yvain’s breadth of experience, his multi-lingual skills, and his high level of energy, combine to make him an ideal leader of our European operations” said Jane Trenaman, Chief Executive Officer of Phoenix Integration. “We are thrilled to have Yvain join the Phoenix Team.”

Yvain will be based in Lyon, France.

About Phoenix Integration

Phoenix Integration’s ModelCenter® is the environment for Model Based Engineering. ModelCenter® is a vendor-neutral software framework for creating and automating multi-tool workflows, optimizing product designs, and sharing engineering data and knowledge. It is used by leading organizations worldwide to reduce development costs, improve engineering efficiency, stimulate innovation, and design more competitive products. Successful applications can be found in multiple industries, including aerospace, automotive, defense, electronics, energy, heavy industry, and shipbuilding. For more information, visit

Media Contact:
Phoenix Integration
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